Stijn HendrikseCultivating your ABM Outreach and leads for B2B SaaS GrowthSo, you have done all the work to set up your ABM process. You have figured out your ICP, personas, messaging and cadence, and someone has…3 min read·Apr 25, 2024----
Stijn HendrikseHow to use SaaS Competitive Analysis for your B2B Software PricingTo support your pricing, packaging, and promotion optimization, consider updating your competitive research. Ideally, you collect enough…3 min read·Apr 18, 2024----
Stijn HendrikseHow to prioritize your B2B SaaS growth with Growth Matrix ExercisesIn this deep dive, we will cover creating your plan for the technical execution of all your growth priorities.9 min read·Apr 10, 2024----
Stijn HendrikseFinding the right SaaS CRM system for B2B SaaS marketingThere’s an ever-growing set of marketing and sales tools that can get confusing, conflicting and costly.5 min read·Apr 2, 2024----
Stijn HendrikseFounder’s guide for B2B SaaS sales strategy go-to-market performanceWe’ve all been there. Leads are down. Sales are falling behind. Customers are churning for no apparent reason. Brand awareness is not…25 min read·Mar 27, 2024----
Stijn HendrikseCreating a B2B SaaS annual marketing plan in 5 easy stepsMany business leaders, CMOs, and CROs, are starting their planning for 2023. This usually includes a growth budget for ARR, or bookings…7 min read·Mar 20, 2024----
Stijn HendrikseCrash Course: Becoming a Successful SaaS CMO, Part 2: Balancing ActIn the first part of our Crash Course, we covered some of the challenges and expectations facing a new B2B SaaS CMO. Here we’ll continue to…9 min read·Mar 13, 2024----
Stijn HendrikseCrash Course: Becoming a Successful SaaS CMO, Part 1It’s difficult to be a marketing leader in a modern software company. The CMO is arguably the most versatile and challenging role in the…9 min read·Mar 5, 2024----
Stijn HendrikseBuilding strong B2B sales teams: The CrossFit approach to sales management coachingWhile sales management and CrossFit are unrelated, a closer look reveals some intriguing similarities. Both require dedication, repetition…11 min read·Feb 29, 2024----
Stijn HendrikseHow to become a fractional CMOWhen considering a career shift as a marketing executive, the possibility of becoming a Fractional CMO has gained popularity. I did this…11 min read·Feb 28, 2024----